Twenty-two students in the High School’s Fashion Marketing class had a firsthand look at the industry when they visited Macy’s in New York City for a fashion merchandising tour with Carlton Spence, a celebrity stylist and professor at Manhattan’s LIM College. During the tour students learned about Macy’s marketing concepts and how the department store uses various visual merchandising techniques to showcase trending brands. The trip brought to life some of the classroom lessons of fashion terminology and marketing strategies that are used in retail fashion.